InnoWAYtor V4


ABAXA AG is a service enterprise specialising in business intelligence / business analytics (BI / BA). We are an IBM business partner and focus on products in the IBM Cognos portfolios. We have no problems "farming" our existing clients since we set great store by customer satisfaction levels.

What we did find tough in the past however was the acquisition of new customers. Explaining all the advantages of this kind of BI / BA solutions on the telephone is incredibly demanding and requires sales expertise. After a number of abortive attempts, we decided to look for professional external sales support and found the right levels of expertise with ad Interim Sales.

" Benno Emmenegger really challenged me and gave me plenty of useful tips for my sales activities. "

Christian Kopp

We determined the main guidelines during a workshop. Our existing CRM was systematically adapted by ad Interim Sales based on their experience and developed into the current important sales tool that we now have today. ad Interim Sales helped us to progress both in terms of telemarketing and sales, as well as in sales processes.

Safe in the knowledge that the sales process is in safe hands, the consultants can now go back to concentrating on their original tasks. The investment began to pay off after around nine months, which is went ROI was achieved.

We would like to thank ad Interim Sales for their constructive and successful work with us and hope to be able to acquire more projects with them in the future.

Customer sector

  • IBM Cognos

Services provided by ad Interim

  • Strategy
  • CRM implementation
  • Telesales
  • Coaching / Training
  • Sales