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Pricing

The pricing of services and software modules is an important marketing instrument. We have realised over the years that our customers tend to offer their services at prices that are too low, meaning that their customers lose faith in the idea what we can overcome their problems for so little money.

Pricing needs to take into account both the competition and the expectations of the customer as to the levels of expense. It should also be remembered that modules of software products are subdivided, meaning that customers can model an entire business process with one module. Price drivers must also be defined so that small businesses can find an entry point while ensuring that larger companies pay enough to be convinced that we are the right people for them.